The Original Fare is a food adventure show that airs on PBS. Original Fare’s stories cut through the foodie movement to make a slice of American authenticity accessible to all.
I created a logo and illustrations for the Original Fare’s title screen and other branded collateral. Key words for the branding were unpretentious, adventurous, bold, and hands-on.
SERVICES DELIVERED: Visual Branding, Illustration/Branded Collateral