Tacoma 2025 is a strategic plan and vision for improvements to the city of Tacoma’s infrastructure, economy, and community. The Plan is a result of the community’s desire to create a shared vision for a shared future and represents the input of over 2,000 engaged residents, community and business partners, the Mayor, Council Members and City staff.
Tacoma 2025 needed a standalone website where users could digest easily see the plan, understand its impact, and engage with city officials. I worked to create a streamlined content strategy and information architecture with small pieces of digestible content. I chose colors and typography that would complement the city of Tacoma’s official brand color palette, while also looking forward to the bright future that Tacoma 2025 promises.
SERVICES DELIVERED: Content Strategy, User Experience Design, Visual Design