Scopic is an easily browsable database that helps Portland’s agencies and other hirers find and connect with creative freelancers who will be right for the job, and passionate about their projects.
I worked on Scopic from its inception. I collaborated on naming, product design, visual assets, copy, and all strategic decisions to create a strong brand that was easily expressed with clear guidelines. I designed the Scopic web app based on extensive market research, positioning, competitive analysis, and stakeholder interviews.
The goal was to appeal to Portland’s unique local market by appearing both professional and approachable, as well as creating a platform that was intuitive and easy to use.
SERVICES DELIVERED: Business Strategy, Brand Strategy, Visual Branding, Content Strategy, Product Design, User Experience Design, Marketing