When was the last time you had a fortune cookie was actually relevant? Tasty Fortunes is a service that allows users to design their own fortune cookies with customized fortunes. After a re-naming the company (from KC Fortune Cookie Company), they were looking for a fun, lively identity that would emphasize the creative experience that Tasty Fortunes provides.
We created a brand strategy based on the personal, emotional experiences that are made possible through creating and exchanging custom fortune cookies. We designed a friendly, character-based visual identity with a strong, primary color palette to bring levity to the brand.