Jacobsen Salt Co.

Jacobsen Salt Co. is one of Portland, OR’s most iconic brands, and has become internationally known for their classic look and their products’ superior quality. Classic, timeless, and clean were the key words we kept in mind when designing their identity and packaging.

Beginning with the 4 oz. bag of salt, we designed Jacobsen’s branding and initial product line to highlight the product, emphasize the manual process of harvesting the salt, and evoke and evoke the cool, fresh air at the Oregon coast.

Services delivered:

Visual Identity



Creative Direction

Graphic Design

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