Wellwish is one brand under the umbrella of family owned conglomerate, Shine Foods. Wellwish brings traditional Asian flavors and recipes to American consumers. Their rebrand and packaging overhaul aimed to make the product more appealing to a contemporary, American audience.
We focused on creating a design that would retain some of the traditional cultural elements of the original product, while standing out among competitors in American freezer cases. The bright colors and straightforward design highlight the product while adding visual interest.