Founded in 2011, Jacobsen Salt Co. has since transformed from a local, small business to a nationally recognized brand as America’s leading salt maker. Harvested from the cold, pristine waters of Netarts Bay on the Oregon Coast, Jacobsen salts have garnered worldwide favor for their beautiful presentation and pure taste.
When I designed Jacobsen Salt Co.’s original branding and packaging (right) in 2011, Ben Jacobsen was still operating out of a shared kitchen, trekking vats of water from Netarts Bay all the way to Portland. He wanted a brand and packaging that reflected the fresh, clean flavor of hand-harvested sea salt, and the back-to-basics, traditional process. My goal was to show off the product– beautiful, big, crystalline flakes– with a clear bag and minimalist label.
Over the next several years, I applied the brand across new product lines and partnerships. Jacobsen Salt Co. has become one of Oregon’s most recognizable local food brands.
SERVICES DELIVERED: Visual Branding, Brand Strategy, Packaging