Chroma is a new kind of marketplace for local and impact investing. Our open source technology helps businesses, loan funds, charitable foundations, and investors join together in the future of impact investment.
Chroma Fund is a revolutionary concept on the cutting edge of financial technology. They needed their website and visual branding to clearly explain their service without alienating the small business and new investors who might easily be intimidated by the concept.
My goal was to create a site and brand that felt new and exciting, while using warm color scapes to help users feel at ease while interacting with the brand through the website or promotional materials.
SERVICES DELIVERED: UI Design, Visual Branding