Indelible Ink

Indelible Ink is a family-owned screenprinting and embroidery shop in Portland, OR

As a new business in a new city, Indelible Ink needed an identity that would help them stand out in a crowded market  

branding | illustration | graphic design | creative direction

Chloe Steinhoff-Smith is the consummate design professional. Her deft ability to define our brand brought us legitimacy as a new business. She distilled our essence clearly and beautifully across multiple platforms and applications. I look forward to growing my business and am confident that Chloe will be an integral part of that continued success.

—Phoebe Valenti, Owner/Operator, Indelible Ink

Branding & Whatnot

Indelible wanted an identity with a lot of personality to add legitimacy to their small business and help them stand out. Inspired by graffiti and classic hand-painted signage, we wanted to strike a balance between professionalism and playfulness. 

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